Soap Opera Trailer Timings

Here, I have noted down the timings when different soap opera trailers have been shown throughout the day. From this research I have gathered that the trailers are generally shown half an hour before the soap is aired, on the channel that the soap is on. The Hollyoaks trailers are shown much earlier than others and this can reflect the target audience. Many young people watch the programme and it would mark the prime time for teenagers/young adults to be watching the television. The other trailers are shown later in the evening on prime time TV which is between 7pm-9pm. The target audiences for Emmerdale, Eastenders and Coronation Street would be prime time television viewers approximately aged 25+ who are settling down after a long day of work and the older generation who enjoy watching the soaps. They will mainly want some easy watching television with exciting story lines. The time of the adverts correspond with the programme so the potential viewers will be able to see it before and after the actual soap is aired.

From this research we will have to apply the findings to our trailer. Depending on when the soap is going to be shown the trailer will be shown in the half hour time period before the soap is aired. As, we are wanting our soap to be targeted at a younger demographic audience we could also, show our trailer earlier as well, like when the Hollyoaks trailers are shown to make sure we grab the attention of our potential target audience as we know that many younger people view the TV at an earlier time.