The purpose of a trailer is to promote and advertise something before it is released. In this case, Soap Operas use trailers to promote and advertise exciting new storylines, new characters, old charcaters return and also to promote a new upcoming Soap. A trailer can inform the audience of these things and also, attract potential new viewers. By doing this the programme has created a marketing product for their soap which can create exciting interest that can intice new viewers. The Soap company will aim to show their trailers at prime time so that it will be seen by a large audience and have a bigger imapct on their viewers. This is in the evenings before the watershed. The demographic groupings of the sudience that would watch these trailers are people from the demographic groups B and below.
Eastenders have used this trailer to show the return of two characters. In this trailer they have not given away any storyline but just used an extremely creative and mysterious trailer. They have used the iconic Western theme to structure the trailer and by doing this they have emphaised that the charcaters will make a big impact on the soap and its creativeness will attract a wide audience.
No comments:
Post a Comment